Modern America Campgrounds is a private equity group that holds the largest network of campgrounds in the New England coastal states. Their goal is modernizing the campgrounds through a web reservation system that allows for reservations and digital payments while maintaining the simplicity of their beautiful real estate.As part of the consolidation as Modern America, LWG was tasked with creating a brand that leans into the nostalgia of a classic American vacation. Starting with mood boards, the team worked through a balance of historical authenticity with modern functionality to develop logos through our sketching process. Once the brand mark was selected, we expanded the system through color ways, fonts, photography styles and templates for use to launch immediately as they rapidly headed into peak reservation season.