Michigan Tech Week



Hosted by Michigan Founders Fund, Michigan Tech Week brings tech startups, entrepreneurs, and Midwestern communities together to discuss and learn about the future of technology in Michigan. With plans to feature big-name speakers, like Dug Song and Sophia Bush – along with hosting the event at U of M’s Big House, the event needed to grow up a bit. And that’s what LWG was hired to do! We took a previously created  brand with just a couple of elements and built it out into a full-blown event and digital experience that embodied Midwestern friendliness while balancing that with the tech world. And, 2023 was their most well-attended conference ever!

Big Idea
Custom typographic alphabet



Created web assets & wrote web copy. Site developed by Huck Finch.

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"I had A LOT of fun collaborating with Lydia Writes Good for the marketing and branding of the 2023 Michigan Tech Week. Their empathy-driven leadership and design approach made the entire process productive and enjoyable. Their kindness and vibrant spirit brought a unique and refreshing energy to the project, leaving a lasting positive impression. The team's commitment to inclusivity is reflected in their outstanding work and the collaborative and open-minded atmosphere they foster. I wholeheartedly recommend partnering with Lydia Writes Good for future projects!"

– Emily, Emerging Talent + Ecosystem Engagement Program Lead


Client: Michigan Tech Week, Michigan Founders Fund

Web Dev: Huck Finch

Event Signage Printing: Fastsigns

see case study