As the world changed over the COVID-19 outbreak, so did the consumer mindset. No one wanted to wear stiff, brown leather shoes anymore, which is what Hush Puppies was known for. So, the brand retooled their product, adding the comfiest, coziest tech they could. With a new product in hand, Hush Puppies needed a big idea campaign to launch the new product. And we landed on Foot Hug: like a hug, but for your foot. Hugging perfectly conveyed the feeling of the new product and felt breakthrough in a world where hugging was basically illegal. Hush Puppies'  sales grew exponentially – by 200% YOY to be exact, eventually landing them a sought-after deal with DSW.