Funky Buddha

branding

brand

illustration

web

A long-time staple in West Michigan’s fitness community and voted Best Yoga Studio more times than they can count, Funky Buddha Yoga Hothouse was starting to look and sound more like a corporation than the heart-led practice space they intend it to be. We worked closely with the leadership team to develop a new logo and brand that honored‍their past, especially their important ruby symbol. We approached the work with meaningful conversation and deep discovery, workshopping through multiple iterations until the voice felt connected and the design was perfectly imperfect. Namaste.

Big Idea

Before and after

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Custom illustrations

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Photo art direction

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"LWG is a mix of fabulous and fun, hilarious and down to earth, fresh and vibrant. That's both the personalities and the design! They are dedicated to supporting our vision, with little nudges to make us more clear and more ourselves. They are collaborative and creative, and just a wonderful bunch of humans to work with.

They created for us a whimsical, modern, and fresh logo that still holds the impact and meaning of our 13 year old design. It's been so well-received in our community! They also worked on our BRAND NEW website (copywriting, design, illustration, all the things!) to make it functional, beautiful, easy to navigate, and SEO friendly. We LOVED working with LWG. Thank you for making our digital spaces So. Much. Better. (And for being so fun to work with!)"

– Larissa, Executive Director

Credits

Client: Funky Buddha Yoga Hothouse

‍Photo: Jason Glerum

‍Web Dev: Current Development Co.

‍Site Architechure: Brad Larabell

see case study